DOW Chemical Forced to Drop its Logo from Olympic Stadium, IOA Still Not Happy


By The Press Trust of India

Dow Chemical has agreed to remove its logo from London's Olympic stadium but the Indian Olympic Association (IOA) said that it is not satisfied with the move and wants the US giant to pull out its sponsorship from the 2012 Games.

Dow said it was agreeing to the "vision" of the 2012 Games by waiving its sponsorship rights to place its brand on a controversial fabric wrap for the stadium. 

Dow had been under pressure as its sponsorship was objected by campaigners furious at the US conglomerate's links to the deadly Bhopal gas disaster.

Dow was made a sponsor of London 2012 by Lord Sebastian Coe's organising committee (Locog) in August.

"The agreement  between Dow and Locog was limited to branding of five 'test panels' that were to be removed in the months before the Games and were not part of the final design," Dow spokesman Scott Wheeler was quoted as saying by a British newspaper, Sunday Express.

"In mid-summer, Locog and Dow discussed Dow deferring the rights to these five panels to allow free and full execution of the design as determined by Locog. Dow agreed to this to support Locog's and London 2012's vision for the stadium wrap," he added.

Reacting to the report, IOA acting president V K Malhotra said he was not clear what exactly it meant and said the body would continue to press for total removal of Dow Chemical as a sponsor of the London Olympics.

"I have also heard about Dow chemical withdrawing their logo from the decorative wrap but I don't know what it means," Malhotra told PTI.

"Our demand is that Dow should be removed as a sponsor and we have expressed strong reservation with the Olympics. We are sending our communication to Dow as well as IOC (Indian Olympic Committee) on this regard." 

Over 15,000 people died and lakhs were disabled in 1984 when gas leaked out of a Union Carbide pesticide plant in Bhopal. Dow bought Union Carbide in 2001.

Victims of the disaster, as well as Indian Olympians and officials, had been pressuring 2012 Olympic organisers to drop Dow as a sponsor.

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