Bonus Bag Scheme in Leith (UK) Spurs Local Shopping AND a Reduction in Plastic Bags
This is one of the best ideas we've seen in a long time. In an effort to reduce plastic pollution while benefitting the local economy, the We Love Leith campaign in the town of Leith, Scotland launched the Bonus Bag scheme in 2009. The program is two-fold: First, people who carry the bag with them will be eligible for discounts at various Leith-based businesses, thereby encouraging local shopping. Second, by distributing the bags and incentivizing their use, the city is effectively reducing plastic pollution without negatively impacting local businesses in any way.