In an article written for Forbes, journalist Amy Westervelt explores the phenomenon known as extended producer responsibility (EPR), a model which encourages producers to take control of the recycling process their packaging must undergo. While some big businesses support the model, not all plastic packaging companies are on board. Westervelt writes that the value of discarded packaging in the USA in 2010 reached a total of $11.4 billion, a staggering figure that has profound economic implications. If this is the case, Westervelt asks: